TELKOMSEL Indonesia: Design & architecture of a Products Catalog with TIBCO

Operating since 1995, Telkomsel is the leading cellular operator in Indonesia with their core business comprised of Mobile & Voice services. They offer also banking products to their clients (TCash).

Key figures

  • Revenue: €5.6 billion
  • Employees: 5,100
  • 136,000 BTSs covering 99% of the Indonesian population
  • 190 million mobile subscribers out of which 95% are prepaid

Challenges: Architecture & Design of a Catalog

  • Architecture & Design of TIBCO OPE (Offering and Pricing Engine) with corresponding product catalog to enable real time omnichannel offering, pricing and order validation.
  • Definition of OPE Information Model that is compliant with TMForum Information Framework (SID), while keeping OPE performance and integration requirements as key driver.
  • Architecture & Design of integration (including low level design and data mapping) of TIBCO OPE with Sigma EPC to enable fully automated and real-time product catalog synchronization.

Why Devoteam?

For this projects TELKOMSEL and TIBCO were looking for a partner with TIBCO Fulfillment Catalog / integration experience, and a great understanding of product catalogs. Apart from that Devoteam’s domain knowledge, technology knowledge, reputation in the Telco industry, and close partnership with TIBCO were reasons we were asked to help in this technological advanced project. We started off with 2 people on site, which in no time expanded to a 6/7 person team. Throughout the whole project two Devoteam specialists were always on site in Indonesia.

Devoteam Implementation Services

Devoteam’s services were focused on EPC runtime engine (based on TIBCO OPE product) and Rule Validation Orchestrator (based on TIBCO BW Container Edition). Technologies we worked with are:

TIBCO Fulfillment Orchestration Suite (FOS)

TIBCO Fulfillment Orchestration™ Suite provides a comprehensive set of products for accelerating the concept-to-cash cycle for multi-play communications service providers (CSPs) and media and entertainment distribution companies.

Read TIBCO’s White Paper on FOS

TIBCO fulfillment Catalog (FC)

Available as part of TIBCO® Fulfillment Catalog, the Offer and Price Designer is a web application that helps business users quickly and easily create commercial bundles and offers for complex product environments including telecommunications, media (cable / satellite / broadband / over-the-top content), and software-as-a-service (SaaS).

OPE Information Model

Based on the customer’s requirements, design EPC information model and following the TM Forum’s Framework design principles and best practices for Information modelling in the telecommunication industry, Devoteam created a robust and highly reusable OPE information model.

What is TIBCO OPE?

Offer and Price Engine (OPE) is a component of TIBCO Fulfillment Order Management that replaces Offer Configuration and Validation (OCV). The Offer and Price Engine (OPE) provides support for determining product eligibility for the subscriber, and pricing for the offer. The existing functionality of OCV, such as get offer and validate offer and other customer calls, are subsumed and enhanced by the new implementation of OPE. In addition, the engine provides support to get the product information present for offerings present in the system and price information.

The OPE Information Model was supporting both prepaid and postpaid services so its building blocks are fully reusable.

telkomsel-information-mapping-model

Collaboration with multiple experts in the field

In collaboration with TELKOMSEL, TIBCO, Accenture, and Sigma, we were able to deliver a successful end result. With TIBCO we worked together by consulting on the architecture, design and implementation. During the analysis and design phase we were heavily invested with TELKOMSEL experts to design an optimal solution for them. Accenture helped with implementing the integration from Sigma to the OP Catalog.

The result: Great benefits and competitive advantage for TELKOMSEL

With the new OP engine taking care of driving/ordering channel applications, TELKOMSEL’s customers can now order their products in an easier way with improved customer experience. In short, their time to market has improved significantly impacting around 200 million TELKOMSEL subscribers (who order 3 times per day, making for 600 million orders per day).

One of the key succes factors: We enabled performance on channel applications, and kept the model simple/flexible to be able to be automatically integrated with Sigma.

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